The guilds are setup to reward people who invested money in game. They do more damage and get more rewards. That was EA/CG's novel idea.
Unfortunately, they didn't see a scenario where all whales formed a group. This means you could have spent 2k on the game and still end up with rank 50 in guild.
I doubt they will change the reward system any time soon.
What this means is that whale guilds will start to disperse and join weaker guilds.
A guild should find a balance between P2P players and F2P players. Its tough for the leader but it is what it is.
There is no incentive for EA/CG to change the system.
Imagine if the raids all awarded equal rewards...this means a lower player at level 22 can join a guild and get the same rewards as a guy who spent 5k on the game...seems unfair.
Its a very difficult situation for EA/CG to figure out the reward system. Equal rewards screws whales and Tiered rewards screws F2P players. Finding a balance is difficult.
Remember if they gave equal rewards to everyone, why would people bother spending more money when they get easy rewards without doing much. They want people to build deep rosters and do more damage to get best rewards. Thats their goal.
