The problem is that when you get to level 70 the game dynamic changes. Part of the fun was exploring a lot of different toons. At level 70, a toon isn't relevant until they are 65+, 5*, and Purple. So you can't really explore new toons and level up your main toons to compete, without investing a LOT more cash. The game economics are therefore driving me to not level up toons, and just fight with my Top 5. This is the frustration that people have with GW. Once the level cap goes to 80, I think that my incentive to play and spend will decrease further. That is not the intent of the game.