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There is no 'need' to increase revenue. The game could go free totally and necer take in another cent and still be in the black for several more years...easily.
I get they want to make money off it, but turning free stuff to paywall is a poor way of doing it, but it has been going on for years. Conquest originally cheaper in erergy and you didnt lose emergy on a loss. That went away. Cq also was designed originally to test roster depth but it turned into a test of do you have all the latest toons. That at least was subtle. You dont get more in your face freed than than replacing challenge feats with getting the latest toon in 3 days and especially turning 9ne into buying the pass. Nd i did both. It still comes across as a bully running in front of you flipping you a pair of birds. I dont care if it balances out in the end or not, it is the message it sends.
And, to be clear, it has always been pay to win. Always. At day 1, if you can come in and spend thousands and max out a roster, it is pay to win. What the game needs is some merit or ability content. Something even for everyone. Not sure how you do that though, and maybe you cant. But it would be nice if there were things people couldnt just buy in a matter of minutes and had to actually earn.
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