tournaments are fun when you try out like 5/6 teams and get some free gear/credits. Unfortunately it always feels like "losing" because the #1 reward is that much better. You get lured into caring, spending more time than you'd like battling the same wiggs teams over and over...
Increased ally point costs, more frequent tournaments, no roster refresh and reduced "up time" to 1 day are all measures taken by the devs to make the tournaments less boring. Ergo, they are listening.
Still don't like tournaments as the main method of releasing new toons though.