You know ultimately they can do whatever they want to this game and people will keep playing or not. The concept isn't really to appease us and keep us loyal to the game, it's about making a profit for the company.
At first I absolutely loved the game, now I more or less just tolerating it. I have yet to start Light Side battle tier 8, and still need to finish Dark Side tier 7. I just sort of lost the drive to do it since in game energy goes to farming for gear. I feel like I'm waiting for something cool to happen that will draw me back in but I also don't think I'm going to lose any sleep over it. Every day I will open it up at my desk just before I log in to work and I endure the mundane aspects of this game. I'd say if I had any major complaints with this game it would be the following:
All characters should be farmable at some level of game play.
Stop messing with balancing characters. Some will be stronger than others, deal with it. If you want to balance anything, make sure every character has a counter character then at least we won't have to battle the same boring teams all the time. It's in everyone's best interest to have diversified teams.
Add gear packs to the store for a sensible amount of crystals. I'd personally think that a gear pack for each of the current gear types would be awesome. AGI, INT, and STR plus a bonus of a few of each of the ability mats, and 100K credits. I'd definitely save up my crystals for this. The constant grind will not make you money in the long run as you will have burned out your players at the upper tiers and the cycle would continue until you no longer have a player base. Look at games like Injustice, after nearly 3 years that game is nearly dead. Star Wars has a long history of merchandising so we expect to work for and at times pay for all things related. But honestly, it has to have sense of purpose, and value.
And hey, how about a monthly character pack for new players. I'm not condoning P2P or even freemium IAP but if you focus on value add you will probably make more and keep your players happier longer. If you don't believe me, have an Aurodium Data Pack for Darth Vader and see how many of those you sell.
Please increase all challenges to a total of 5 attempts. In a game where it's difficult to earn enough galactic credits, making credits, ability mats, and training droids 5 attempts @3 times a week would be extremely helpful to everyone. At the very least we could be seeing more advancements in the game play for those of us that started playing when this was released late last year.
The last thing I would do is restructure the daily activities to not force players to complete all the tasks, personally I'd make GW and SA optional for bonus. And remove the need to complete 5 hard battles as an activity. I think it enough have 3 battles on each, light and dark sides.
That would make it more tolerable to me. After knocking myself out getting Yoda to 7* and then busting it to get his abilities, level, and gear up just to have him give up Jedi Mastery to become a Nerf Herder has burned me in the place where I sit. I have no idea what it will be like when the game becomes even more multiplayer oriented, since I personally dislike MP style games. I guess we shall see at the end of this week.
Just my two cents. I've been wanted to say it for a while but with the unknown direction of the game I think now is just as good as any time.
Make me love the game again. It's not hard, and I'm actually not that picky. I'm just getting really bored with your game.