CG want their game to make money? Gosh. Just how highly placed are your sources at EA that they were able to provide you with such shocking, top secret information?
HoYoverse games each make more money every 3 months than SWGOH make annually, yet HoYoverse is the company getting flak for being "predatory" and "expensive", simply because they've made 3 of the most popular free to play games ever. Their games are entirely available to any player that only grabs the characters they like. No meta, no min-maxing, nothing.
CG has done the exactly opposite. Paywall everything, heavily limit which characters can access certain raids, despite most of those characters never actually being there in the first place (Qui-Gon Jinn, Mace Windu and Depa Billaba being usable for a raid based on the events of Operation Knightfall? Really?).
It's also not any easier to build older characters, and LSB's bypass that entirely at a very good cost, but they rely on FOMO for those.
CG don't want their game to make money at all.
If you don't think CG have quarterly quotas to meet, I have a bridge to sell you. In Antarctica. Just because a game isn't as popular or profitable as another game doesn't mean that the makers of the game aren't trying to make a profit. We don't know CG's expenses vs profits, maybe SWGOH is efficient for the money it does make.
Capital Games TeamCapital Games Team
