Agree with @Nikoms565 as well. I don't have JTR, I don't have 3PO, I don't have Traya, and I don't have Revan. I'm not trying to get them. I'm perfectly happy working on who I want to work on, and I have 3.4 million GP, so I'm not a total sucker. But I'm quickly losing interest in following the meta and buying my way into power jumping characters. As a matter of fact, I stopped using my zBastila team and started fighting arena with a bunch of fun, weirdly synergistic teams... I dropped from the 70s to the 500s in arena and I haven't been this relaxed in a long time. It's much more fun trying win on strategy and interesting team combos than on whether or not my exact same team as everyone else's has 300 speed or only 290 speed.
EA is definitely approaching this wrong, but I'm still enjoying myself by ignoring them and their marching orders, so I'm'a stick around for now.
