Those that have been playing games for years know that every game peeks out and this game has peeked. It's a fact that over time the gap in players GP gets so far apart that it's hard to come out with new content that appeals to all players.
Toons were added too fast just like releasing properties in mafia games too fast would kill those games as well. The profit it made in the beginning of the game when it's easier to rank. More players had a chance to rank in year one verses year three. This alone will prevent players from even trying to rank knowing it's out of reach.
When you release content too fast you speed up the death of a game. This has been proven over a 10 year run with the mafia games. Key is to release stuff slow and keep the power down as long as possible because once that gap comes into play, then the game will peek out which we say in the last year. This is because everyone started complaining that things were coming so slow. This is the end result in people not having patience.
