I disagree with both your scenarios being examples of controlling how a player plays here. And, crucially, so would CG.
In scenario 1, a player can choose to meet their guild’s requirements or choose not to. There’s no control. If a guild expects players to get 600 tickets, set defences in TW and hit a minimum raid score; the player has to physically do those things in game themselves to meet those requirements. CG don’t have an issue with that because the player has complete agency on whether or not these things happen.
In scenario 2, the existence of a fleet arena chat may control the rewards players obtain, but again, the players have to physically win the battles to reach their intended position. And if they don’t, or if someone else knocks them out of that position - they won’t reach that position and won’t earn those rewards. If you’re sitting in 2nd in Fleet Arena and the player who is due to take 1st is sitting in 5th, only that player can do something about that.
I too, as TB officer in both my previous and current guild for longer than I can remember, have experienced the frustration of members not deploying even when they are active in game and I’m not denying that there are times I wish the ability to force-deploy on other members’ behalf would have been a god-send.
There’s a big difference between a player altering how they play the game because of other players and other players completing in game actions on behalf of a player - no matter how harmless that action would be.