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After reading through the comments one of the takeaways was the type of ads - that worried me. So I did a little digging and spoke to my rep at the ad company. It turns out that mobile pop-ups are an issue in the industry of late, also impacting the New York Times web properties, and that ads like this work their way into the system at times and that they look to keep them out. I chose this ad company for this exact reason - they try not to be as invasive while still satisfying their customers.

Here is a little more on the topic for those who care to read into it - https://www.wired.com/story/pop-up-mobile-ads-surge-as-sites-scramble-to-stop-them/