Understanding the players in the end game
CG needs to have a better understanding of the players that are in the "end game" of SWGOH. They also need to better understand those that consistently spend money on the game and what is valuable to those players.
Case in point. I'm currently at over 13M GP. I have over 2K kyrotech of both types. I would LOVE to buy the "Jawa Merchant Chance Pack" from the store. But I, like many other payers at this level don't want to risk 2000 crystals with a 20% chance to get materials that we absolutely do not need at this point in the game. Many of these gamble packs have the same fatal flaw. Where I might have considered spending money/crystals, the chance of getting nothing of tangible value based on the current stat of my account will always keep those 3 wacky numbers safely tucked away.
Another example is the Galactic Relic Mastery Vault 1 and 2 ($99, and $199):
I'm sure some players might buy this, but seriously, for $200 and there isn't enough droid brains for a SINGLE R9 upgrade!?!? The pack only has 15 or 10 depending on which one you buy. I point this out because it has very clear for me for a long time that CG doesn't know WHAT resources the players in the end game need and how to properly value them.
For those F2P players reading this.... I know you think its dumb to spend money on any game like this. I'm certainly starting to adopt this mindset, especially after spending $20 on Silksong and getting almost 200 hours of play time with the game. Just understand that if it weren't for the players that are willing to spend, the game would cease to exist. That said, it's important for CG to better understand the needs of the players that are willing to spend, what their pain points are, and to create items/packs that are more enticing for the players.