CG, In your obvious attempt to cut out the apple and Google middle man commissions, you failed. No one is going to take all the extra steps to use your web store when the price is the same as in app...
I “kind of” understand them not discounting items in their web store as this is an immediate 30% increase in income for them, but I wish they would give reward points at least as an incentive like google play points that get you bonus packs you can only get with those points. Would give more reason to use their store.