Annoy the playerbase as much as possible, man the harpoons and keep the whales on the hook then sunset the game once the money starts drying up and/or the whales have swam to more fertile games.
I even saw one youtuber justify spending 60 buckaroos on a toon for this game with "it's 60 bucks I would have spent on a videogame anyway". Don't need to point the farcical nature of that comment do I.
EA are going to EA though. Another thing they've ruined. Mobile gaming had potential before the evil empires got their greasy mits on it.
Could be worse, it could be MSF.
With regards to communication, it's too late for that now IMO. Far too much bad blood in the playerbase at this point, especially considering the history they have on this very forum.