reduce/remove the pop-ups and ads

I booted up The Sims 4 today and had to click through 2 full screen ads before I could choose to resume my game.  Once I loaded my game, I got a shiny cart notification at the top screen, effectively amounting to another ad.

By this point, I have spent hundreds of dollars on this game.  You don't need to squeeze more out of me with ads.  If you're hurting for cash, stop paying your CEO so much instead of making your game actively worse for people to play.

If you absolutely must preserve the excessive ads, consider reducing them so they only show up for players that haven't spent any money on the game.  You're a business; you need to make money.  I get it.  But you're making your product user-hostile at this point, and it feels gross.