@jennnieme1956
Bowling Alley isn't a lot type, so you can't find this term in the information about the lot.
Select in the information panel a café, bar or club (left side at the top of the screen). If in this way you mark this lot, your sim will be able to visit it. NPC Sims will also appear there.
Of course, you must meet all the requirements of the game for such a bar. Turn this building as a bar and now check once more in information panel what is needed for the bar and add these things to your Bowling Alley.
I don't work for EA