Oh, OP, while EA has had the Star Wars video games rights for the last 7 years, you're actually not far off thinking this is a new thing. For some reason, they have done so little with it that it may as well be. Bioware had their Star Wars MMO, and, uh, I don't remember which division put out Battlefield 2 and managed to anger an entire community due to things like Darth Vader being locked behind a pay or grind gate. But I really can't think of anything else that they've done. And that's wild, because it's Star Wars.
So I think your theory is right, but in a different way. I think Disney is probably super annoyed that EA should be making lots of games and printing money for both yet they haven't been. I think someone at Disney may have rattled their chains and so now EA is trying to stick Star Wars into everything. After all, that license expires in 3 years, and if they're not making Disney $$, Disney is going to find someone who will.
