Honestly, I don't find it easy, but everyone's definition of easy can be different. I find it challenging so long as you can come up with creative ways to make situations unique. Playing "vanilla" is what I try to avoid, AKA working with one generation at a time and keeping their lives predictable and mundane. There's nothing wrong with that, but I get a lot more joy out of throwing my sims in crazy situations (like attempting to seduce the grim reaper, alien abduction, enslaving the general population...LOL) that take time and strategy to get the exact results you want. It's all about your approach :)