Do you think that reputation will apply to non famous sims?

So everyone gets Reputation, which is good - I was wondering the same thing after their recent news piece. What about the Fame? THAT is just for celebrities, right? I really don't want the hassle of an everyday sim spontaneously earning these weird fame perks.

So, how does one opt-in to celebrity? Is it a manual choice, like a career? Or just living in Del Sol does it?