They did it I think because as Iron Seagull pointed out in one of his reaction videos yesterday, the Star Wars fan base is enormous and stretches at least 2 full generations. The first three movies IV A New Hope, V Empire Strikes Back, and VI Return Of The Jedi were massive block busters when I was a kid. I saw each at least 8-10 times, first in theaters then on VHS over and over again. Then in his teens my son discovered it through the new prequel movies, which admittedly I haven’t seen all of and he is a huge fan himself now too having seen all ten movies multiple times himself. I am sure we aren’t the only family for whom this holds true either. So from a marketing standpoint it’s a pretty ingenious way to bring some new eyes to the game, and maybe spark the interest of some fans who got bored and moved on. So despite it being a controversial pack in the community right now, it could end up a big seller and generate additional sales for the base game.