Nowhere on what the OP is showing does it say the job starts immediately or in 9 months from now once the position is filled.
I'm almost certain EA have this thing down to a science now and probably have content in the pipeline for the 6 to 9 months at minimum and ideas going forward for another year or two beyond that. It's just about their internal deadlines and how much Covid-19 has disrupted that to delay and push some of it back.
It's very likely that whoever gets the job may not be able to start until the new year. So it might be that this bit of news could be the next content pack that comes and the end of next year rather than spring or summer.