As far as budgeting goes one is only speculating on the amount of the funds they set aside as no one has access to their Excel spreadsheets. also some companies may not spend the max on the project as long as there are people that will spend their money regardless what is offered as long as they maximize on their income and as long as this keep happening so will their methods and that itself is just speculation. One is just looking from the outside and do not have carnal knowledge. Personally they can do what they wish but on the same token I will not open my wallet and I may have no effect on their income as one but many can I will spend that money elsewhere.