"NorthDakotaGamer;c-17191187" wrote:
"poisonedsodapop;c-17191096" wrote:
"NorthDakotaGamer;c-17190992" wrote:
"poisonedsodapop;c-17190982" wrote:
"NorthDakotaGamer;c-17190962" wrote:
"poisonedsodapop;c-17190948" wrote:
"NorthDakotaGamer;c-17190840" wrote:
"poisonedsodapop;c-17190589" wrote:
Even though I think they could have used less of the footage of real people in the trailer I have to ask, what does it matter if it's a youtuber or a model? This pack is literally a push to sell you not only a sims product but Moschino clothes as well. Also just a general reminder for everyone, teenagers are typically the demographic for many entertainment products. They have the most disposable cash and so of course they want something that will interest them. If that's a youtuber who is popular in that demographic then that's what they're going to do.
What teens have a disposable income? I am the mother of a teen and really don't know any that have that much cash to waste. My 16 year old also has NEVER heard of this youtuber. Upon looking at the Moschino website, as I directed her to view it, she commented that all the merch looks cheap and ugly. She is in their target demographic.
Not all teenagers are exactly the same, but that doesn't make what I said untrue. Teens as a general demographic are the target. Just cause your teen doesn't tick all the boxes doesn't make this a misguided ad. Just like not all of us simmers are 100% against this pack. I would never buy the clothes personally but I'll buy the pack and my sims can wear them. My sims wear A LOT of clothes I wouldn't wear.
Still trying to figure out what teens have a disposable income. Guess it might be the elitists that live on the coasts in the US. Most teens that I see are into hunting, camping, sports, or gaming. See most in hoodies, yoga pants, or sweatpants.
Gaming is an expensive hobby. That's what I'm saying when I say entertainment targets teens.
Not really. In our area we have a business solely to hang out and rent time to play in their spaces. Also, many have older consoles and those games are cheap.
Depending on how old the consoles are the games tend to be harder to find. One generation behind I can understand. Anything more "retro" will be more expensive than current games 9 times out of 10. Also those games aren't currently being marketed like anything from the current/next gen is. Current consoles and games are expensive. The upcoming ones are sure to be as well. The Sims itself is an expensive hobby. If you are buying new/current games and hardware it is expensive. Even those older consoles they have once had a premium price tag.
Many people I know only have maybe up to 2 or 3 games, so they really don't spend much. I think I have only spent $200 in 5 years on Sims 4 dlc. So, they could be like my family and only buy video games on sale and usually only a physical copy as all games are never worth full price and I love to sell games back that I no longer play. They are hardcore gamers only for a few favorite franchises.
Guess I see also gaming as a family activity, because we either play together or in the case of Sims 4, my 6 year old "plays it" with mom on her gaming rig and my 9 year old and 16 year old play it on kids' computer (both offline of course). We involve one another in the single player games while playing. We also play couch multiplayer games, which are not that expensive.
My point is their demographic seems to those who need the social media trendy online stuff. Or is it the ones who mindless by content at launch no matter what?
I think you've basically just established you aren't the demographic for this pack. It doesn't interest you or your family and is more likely to be something you'd buy on sale if it all. I'm also not in this pack's target demographic but I guess I'll be one of those who "mindlessly" buys it at launch (even though I'm genuinely into many of the features). I play games differently from you and your family and see it as more of a single person experience unless it's specifically multiplayer. I buy many games I want at launch but I research them before I purchase.
I found
an old post from simscommunity with an interview with the simgurus talking about their target demographic. They seem a bit vague but they do point out their teen rating:
"We continue to have players of all ages and genders, from countries all over the world love being part of our Sims world. Nothing about that has changed. We still look at any feature or design through the lens of “how will a Sims player enjoy this”. We talk more about the different ways people play than different slices of the audience.
We do take into consideration keeping things current, which might feel “younger” in some ways. What’s going on in the world today? What’s happening in pop culture? What do we see our audience seeing? And what feedback are we getting in surveys or online.
The rating has always been T for Teen (and similar in other countries) and that does play a role in what we can do with the game, just as it always has. That has a lot more to do with how far we can push some of our features more so than the ones that we choose."
They may have the same marketing plan or they may be aiming it at more of their teen demographic nowadays, your guess is as good as mine. As far as overall gaming demographics there are a lot of confusing numbers out there. Going to info dump:
https://www.earnest.com/blog/the-demographics-of-video-gaming/
https://insights.dice.com/2017/10/02/breaking-down-video-games-demographics/
https://www.thinkwithgoogle.com/consumer-insights/why-gamers-should-be-part-your-audience-strategy/
https://money.howstuffworks.com/advergaming2.htm
They do point out that a lot of millennials are still gaming and also getting their children into gaming, which makes a lot of sense since many of us were the first generations to grow up with at home consoles commonly in the home. They also mention that there are quite a few younger games who are the ones who do most of their purchasing. I'm not sure how much of these factor in microtransactions and/or mobile gaming but those tend to be popular with kids/teens as well. Look at Fortnite. Love it or hate it, it has a large popularity with younger kids and is a very easy game to spend money on.
