Maxis Job Posting - Senior Narrative Designer

I was nosy and peeked in on Maxis' Official Carrier site and saw this new job posting for a Senior Narrative Designer.

Responsibilities

• Guide the delivery of the following:
  
• Define and and maintain the narrative vision of the project.
  
• Explore new ways to bring characters to life and create emotional experiences in a non-linear simulation experience.
  
• Work with multiple disciplines to direct and implement the characters, settings, goals, and conflicts from drafts in game.
  
• Work with the tools team to improve workflow and processes.
  
• Create design documentation to support prototyping efforts.
  
• Partner with Development Directors to track tasks, identify risk, and clarify changes in work.
  
• Partner with UX to design, research, and implement features, particularly for introducing narrative elements and decisions.
  
• Aid team leadership in gathering presentation materials.
  
• Playtest, attend UXR sessions, and participate in organizing feedback/insights.
  
• Document findings for future use in Sims development.
  

Qualifications

• Significant Narrative Game Genre design experience, especially in the area of creating the production pipeline to integrate story with the gameplay.
  
• Significant experience writing fictional stories, ideally interactive experiences.
  
• Capability to lead cross-discipline prototyping and idea iteration, actively participating in the development of a feature from start to finish.
  
• Experience with young adult fiction, pop-culture stories, in particular romantic narratives.
  
• Hands-on implementation for an interactive experience or mod.
  
• Excited by and helping define new business and distribution models like live services through the lens of narrative elements.
  
• Knowledge of popular interactive story machinima or mod communities a plus (ex: The Sims, Episode, Grand Theft Auto Online).
  
• Excellent communication and presentation skills required.
  

There were a couple lines that I'm not sure how to interpret them.

Does it sound like they are going to try and introduce lore and story-progression into TS4?

https://ea.gr8people.com/jobs/164768/senior-narrative-designer?locale=en