Personally, I think he is looking to get in on the ground floor of Paralives by promoting it as much as he has been. There is nothing wrong with being in the right place at the right time, but the way he's going about it feels a bit off. And the only hand that's about to be bitten is his. The folks creating CC and mods have a free and open forum right here to spread the word about their creations. One can also build a site to showcase his talent. So why would anyone want to pay someone else to advertise for them when word of mouth advertising is free? Of course, Pixelade is promoting this as a way to 'showcase' certain mods and CC, but it's still advertising. And many of the Game Changers have made videos that showcase mods and CC they use in their own games. The only difference being, they aren't charging the creators a fee for it.