Seasons Pre-Order Incentive?

The ‘incentive’ on preorders favor the company and not the consumer. They build up excitement with the preorder but what you don’t realize is that all of those preorders are actually applied to their ‘release date’ sales which bump up how much the company supposedly made upon its initial release. Like when Taylor Swift included a ‘free’ copy of her then new album with a concert ticket purchase when in reality the price was included with the ticket and the numbers were applied to the album sales on its release.