I don't think these numbers are very reliable.
What constitutes a Sims 4 "player"? It could be anyone.
Maybe they got the base game for free and played it for 2 minutes. The base game was free for a while, and I'm sure they're including those people in the numbers.
They're also not counting people who haven't played or bought a pack in months or years. There are people who barely played the game and are considered players.
If they wanted to be more convincing with these numbers, they would only count players as people that consistently PLAY and PURCHASE packs.
All of these numbers are just fluff and corporate talk for big money. They're meant to mislead investors into putting more money into EA. Nothing more.
