"Scobre;c-17881182" wrote:
I always like reading the prepared remarks with these: https://s22.q4cdn.com/894350492/files/doc_financials/2021/Q4/Q4-FY21-Prepared-Remarks-Final.pdf
Sims related ones including SimCity:
"This model is how we’ve built FIFA, Apex Legends, Madden NFL and The Sims
into some of the most successful, global live service businesses in the industry, and we are
applying it as a blueprint across our franchises."
"Turning to Q4 specifically, the beat was driven by live services, primarily by Apex Legends and
FIFA Ultimate Team. Mobile also beat our expectations, driven by outperformance from Star
Wars: Galaxy of Heroes and SimCity BuildIt. "
"Throughout FY22, we will continue transforming mobile into a growth center for our business.
With the recent re-organization and hiring of new leadership and talent into our EA mobile
teams, we are in position to maximize our leading mobile live services – including Star Wars:
Galaxy of Heroes, The Sims and Real Racing – by growing player acquisition, deepening
engagement and player investment, and driving new opportunities in non-western markets."
Mobile games are very profitable... I wonder how many of those 36 million people that play the sims on mobile. I tried the sims mobile for a while but I got bored because everything was real time and took forever.
