Yeah it is as annoying as a Facebook ad honestly. Pretty much 85% of the screen is full of advertising to some point both paid and unpaid. Main menu gives me a headache as it is with the design choice let alone the annoyance of the packs. At least with Steam games, you aren't annoyed with in your face DLC like with Origin games. It is just an annoying EA thing they do thinking it will make people buy their games when it tends to only work on gullible people who will click bait anything or believe in the telemarketing calls actually come from the IRS or social security. Funny thing people call me pushy with things, but I think EA has got me beat easily. XD