I think they need to rework the job offers it a way that actually makes them enticing, or at least considerable. As many of you have mentioned, you are usually already at (or near) the top of your chosen career and only being offered a Level 5 position in a career that you aren't really interested in. If they are going to pouch you from your chosen career, then they should have the new job offer include a single step down (so if you are level 10, then they offer a level 9 position) and a cash bonus. Make the job offer enticing!!