What was the point of the reapers reward

Well, from EA's point of view the goal was to incentivise players to play the game and maybe to advertise the Life and Death expansion pack and from a player's point of view the goal was to finish the challenge in order to get access to some free items and ideally to have fun while doing so.

I mean an event for simmers to participate with new items being the incentive, while also roped into the advertising of the new pack. Actually a pretty decently okay event. Like it better than way old events in the past

It's not that deep, nor any of the events have been. Participate and get free stuff.

Up until this event I'd had very little contact with the Grim Reaper. Now I'm actually looking forward to continuing our relationship in L&D. 😄

Free stuff is always good!

The point is that EA wants to show how big the sims is to their shareholders by creating 'incentives' to get simmers to play when they want us to play and with the content they want us to play with. The incentives are the free items. If you want the free items you have to go along with this or you will never get another chance. 

Don’t get me wrong free stuff is great and I understand from a business stand point what they where doing but from my perspective as a player I would have liked some sort of end goal  as is seamed like all that work for nothing 

Do you have anything specific in mind what that end goal could have been?

As a cheater who doesn't obey to the game rules, I would say it was painful.

I hope Maxis will continue improving these events in the future because Happy At Home and Reaper's events weren't fun yet :

• No story : Like a scenario, it could tell a little story to explain why we are doing these tasks. Who it will help at the end ?
• No fun tasks : Do this, do that ... it reminds me Death Stranding gameplay. The players don't play to a game in order to do chores. No cheat code to skip these tasks.
• Immersion break : Doesn't fit to what the players are doing. For example Sims Sessions 2021 event was easier to include to an existing story.
• No direct link to EP17 Life and Death : It could be an introduction story to the new EP preparing the players to meet the new characters.

Like MMORPG, it could be an special event happening in the SimNation, that would explain why the daily life is temporarily different.

The start of the event seemed to be about you helping the Grim Reaper out by learning about Ambrosia, and becoming his friend. There was the start of a narrative when it all began. They kind of lost the plot around week 3 or 4. Then, when you make the Ambrosia and visit a bar, it just ends.

It would have been cool if the game introduced a unique ghost halfway through the event. Like the ghost was accidentally killed by the Reaper, and him "forgetting" how to make Ambrosia was just a way for you to make it, so you could feed it to the ghost and revive them. One of the goals would be to learn about the ghost and how they died. Get attached to them, so you have a vested interest in helping them.

I love your idea! That would have been so much better than what EA has given us. That way it would really have felt like a cohesive story.