SIMS 4 MISSING ACTIVATION CODE

Where did you buy it ? Origin ? On DVD ?

I bought it from Argos on a disk,

thanks for replying, I hope you can help me further.

Hi please  me where to find the activation code

There should be a paper with a code in it in the box.

If there isn't. You have two options

1. Take it back to the store and exchange it (Make them check in the store if the next box has one)
2. Contact a game advisor. Have proof of purchase ready.

Game advisors can be found through live chat.

1. https://help.ea.com/en/contact-us/ 
2. Click on the orange NEXT button
3. Select a platform
4. Click on the orange NEXT button
5. Select a topic and describe your problem in a few words
6. Click on the orange NEXT button
7. Click Chat Now to chat with a Game Advisor
   

In Details here: How to contact a Game Advisor using the new EA Help page