The point that never seems to be mentioned is this. The game continues to pull in new players. New players buy donuts. We all did. And with all of us old timers talking about farming and buying everything the new players want that. And they want it immediately. How many threads have we seen from people whining they have been playing 2 weeks and don't have a 1000% multiplier or 500 million igc. So they buy donuts. As long as new players keep coming, and the old players dangle carrots for EA its a win win. They toss us features we want and the new players have to get them now. So they buy. In these times any game making a reasonable and steady income will be supported. And... We all got a yellow submarine!