BR shouldn't ever really be the main game mode for any game. But thanks to player gambler mentality and the need to think everything is serious, the blow off for fun format is now the 'main' format for grinding money and time out of players.
Gun Run and Control are simply better games, by any standard other than screwing around and having fun. I don't find it so hard to go back to BR because I just don't take it that seriously at all, and that's what saves it for me. I have no concerns whatsoever about playing dirty, either, in BR and that includes ranked mode, though I've given up on that until at least the split because of how atrocious that mode is.
I really just don't expect it to change anytime soon. The people at and who represent Respawn are simply too obtuse to understand their own game. Which also is fine if you can care less about them too and squeeze this game for the parts that are okay to play.