I think the reason Apex isn’t selling succesfully is the skins aren’t worth anything. There is little actual rarity and supply is endless.
Legendaries are so common that when people get an Epic they feel EA rips them off.
And why pay for a so called legendary when anyone else can have it for a few bucks.
Fortnite is the excpetion, they can sell $5-20 skins with no actual value but they succesfully target «kids». Although Fortnite have upped their skin game slightly.
In the same category as Apex we have other skin floppers such as Battlefield, Black Ops and Rainbow Six.
Yes, market is needed but EA will never provide one. Too much red tape in the way.
But sure, if Respawn and others opens up for transferring skins to other account then markets will appear, EAs back would be free 🙂
They want the all ages market. They can't do the trading and give the skins monetary value because then it really will be gambling
