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TRUKHIN's avatar
TRUKHIN
Seasoned Newcomer
7 days ago

Please add Ukrainian subtitles to the new game Battlefield 6

Dear Electronics Arts team,

I am writing to you today as a passionate Ukrainian gamer and a big fan of your work, especially the Battlefield series. I am eagerly awaiting the release of your new game, Battlefield 6, which I have already purchased and am preparing to immerse myself in its world.

I am confident that Battlefield 6 will become another masterpiece that will captivate millions of players around the world with its dynamics, plot and innovative mechanics.
The total number of viewers on Twitch was more than 800,000+.
However, I would like to address you with an important request that will significantly improve the gaming experience for a huge audience.

Unfortunately, many of your games, and probably the upcoming Battlefield 6, do not have Ukrainian text localization. This makes it much more difficult for Ukrainian-speaking players to fully immerse themselves in the game world, understand the plot nuances and game mechanics.

On behalf of the large and growing Ukrainian gaming community, I would like to respectfully ask you to consider adding Ukrainian text localization to Battlefield 6. Even if it is initially implemented at the machine level, it will be a huge step forward and will significantly improve the gaming experience for countless Ukrainian players.

Let me give you a few key arguments in favor of this:

Significant global base of native speakers and market potential: There are an estimated 30-40 million Ukrainian speakers in the world. If you look at the languages already supported in many modern games - such as French, Italian, Polish, Turkish and Korean - the number of Ukrainian speakers is comparable to or even exceeds the number of native speakers of some of these languages. This clearly indicates a large but currently underserved global audience. Investing in Ukrainian localization will thus open your game to a significant new market, demonstrating a forward-thinking approach to global expansion.

Huge Ukrainian-speaking population: A significant portion of Ukraine’s population speaks Ukrainian, and providing content in our native language is deeply appreciated and expected.

Increased player base: Implementing Ukrainian localization will undoubtedly lead to a significant influx of Ukrainian players, expanding your market reach.

Increased popularity among streamers: Ukrainian streamers and content creators have a lot of influence. With Ukrainian language support, they will actively promote the game on streaming platforms, further increasing its visibility and popularity.

Significant market potential and purchasing power: The Ukrainian gaming market is large and has huge potential. Ukrainian gamers also demonstrate significant purchasing power, making them a valuable audience.

We understand that full professional localization requires significant resources, but we believe that even basic text localization will make the game much more accessible and attractive to our audience. This will also demonstrate your support for the Ukrainian community and recognize their contribution to the global gaming industry.

Thank you for your time and consideration of this important request. We look forward to Battlefield 6 and hope for a positive response.

1 Reply

  • To the EA and DICE Development Teams,

    On behalf of the dedicated Ukrainian gaming community, I am writing to respectfully request that you consider adding Ukrainian language support to Battlefield 6. We understand the complexities of game development, and therefore we are not asking for a launch-day commitment, but rather for an official pledge to add the Ukrainian language as a free post-launch update.

    This approach has been proven successful, as seen with FS 25, where Ukrainian was added after the initial release.

    Why is this a strategic decision for EA?

    • Growing Market: Ukraine is a legally recognized and expanding market for your games. A commitment to our language would be a strong investment in your player base here.
    • Brand Loyalty: In the current geopolitical context, adding our language would be a powerful statement of support and respect for our culture. This would build immense brand loyalty that would last for years.
    • Active Community: As you can see from our active engagement on these forums, the Ukrainian community is passionate about Battlefield and is ready to support your games.

    We believe this decision would be a win for both the players and for your company. Thank you for your time and serious consideration.

    Sincerely, A representative of the Ukrainian gaming community.

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