How do I bypass the EA App and access Origin to play games.

Yet another addition. EA app appears to run a background program when your computer starts now. Naturally I manually close this, because what business does it have on my computer when I am not using its services or playing a game? I make my third attempt to play Battlefield 4. I get what is on the attached image. I click OK. A CMD window tells me EA App is already updated and that I will close. Trying to launch it again repeats the process. Overall, I still don't think EA App has been much of an upgrade.