EA Play Membership fee increase

Hi, 

I've been enjoying EA play so much that I set my 1 month to expire, which happened at midnight, 15 hours ago. I see the prices have now come up 85% on the annual membership. 

In an act of rage, I just paid it, I paid 85% more, because my expiry/renewal was exactly the same day as this massive price increase. I'm livid. Some notice would have been nice.

In the UK the price increase is 80%. Let that sink in. 80%.

That is outrageous. I could say a lot more but it would be censored.

@barisegeblcYeah unfortunately I got the email this morning. What a wonderful move by a multi-billion dollar corporation, most Turks can't probably afford to be shelling out on full priced games, so we go with subscription services as a budget friendly way of playing legally. Turkey's inflation rate is high, although I'm not sure how that influences pricing for a corporation based outside of Turkey that isn't shipping a physical product to us. Maybe an 80% increase would reflect Turkey's situation, but 300% is taking the p**$. By the way, I'm english, but I'm a new Turkish citizen, I lived in Turkey for 14 years!

How can you possibly justify the price rise from £19.99 to £35.99, 55%??? Please give us your explanations before I cancel