How do we claim the EA Rewards announced by Xbox for Game Pass Ultimate users?

Hi, the EA Rewards that are announced by Xbox here:

Enjoy A Rewards and Gift Filled Holiday Season This Month with EA Play  - Xbox Wire (https://news.xbox.com/en-us/2024/12/16/ea-play-rewards-december-2024)

How do we claim the free games listed? e.g. Battlefield 1: Revolution, The Sims 4 Home Chef Hustle Stuff Pack, Titanfall 2: Ultimate Edition, 500 PGA Tour Points in EA Sports PGA Tour

The announcement says to go to the EA Play website for more details. But I go to the EA Play website and there's nothing there about it - there's just the regular sign up advertising.

There's no mention of these rewards in the EA App, Xbox app or on either the EA Play or Xbox gaming websites. I can't even find a "Revolution" version of Battlefield 1 for sale in EA Play or listed as a DLC.

So how do we claim the games? It says we should be able to between 17th December - 26th December and it's 19th December today.

Is this limited to a specific region? It doesn't say it's limited anywhere in the announcement. If it's limited it should be transparent about it, not get everyone's hopes up to find out it's only valid in one country - that kind of marketing behaviour is off-putting.