Concern about matchmaking design and psychological impact

To the EA Sports Team, I am writing as a long-time football fan and Ultimate Team player who has returned this year with genuine enthusiasm, only to leave feeling mentally exhausted and deeply disappointed. This is not a complaint about losing matches. Competition is part of sport. The issue is the perceived intentional manipulation of gameplay and matchmaking that prioritizes engagement and monetization over fairness, transparency, and player well-being. Many players, myself included, experience patterns that strongly suggest engagement-optimized matchmaking rather than skill-based matchmaking: sudden difficulty spikes, inconsistent player behavior, momentum swings that contradict input and tactics, and prolonged frustration followed by brief relief. These patterns are psychologically exhausting and resemble mechanisms used in gambling-based systems. The result is not healthy competition, but emotional burnout. A game intended for enjoyment becomes a source of stress, irritability, and compulsion. For some players, this crosses into genuine psychological harm. This raises serious concerns:
Lack of transparency in matchmaking criteria , Ethical implications of frustration , driven engagement systems ,  The long-term damage to player trust and brand reputation. I believe EA Sports is capable of better. Football games thrive when players feel rewarded for skill, learning, and fair play — not when they feel emotionally manipulated. I strongly urge EA to reconsider the direction of Ultimate Team design, introduce clearer transparency around matchmaking systems, and place player well-being back at the center of the experience. This message is sent in good faith, with the hope that player feedback is not only collected, but genuinely reflected upon.