I agree, forcing people to complete games they are not having fun in is a bizarre choice, especially as they try to justify it with "you're ruining other peoples fun"
I was trying to play rush yesterday, and I had 3 "teammates" who refused to pass the ball, and kept running blindly into the opposition or trying to do tricks like it was FIFA street.
I had no chance of winning, it wasn't fun, yet it's my fault for quitting because "i'm ruining their fun" doing so.
Not a single EA cheerleader or representative has been able to justify it outside of regurgitating the corporate line of "well you should care about others having more fun that you"