FC26 NOT LAUNCHING ON PC

I have seen 2-3 posts already with the exact same issue with no solution at all. I have purchased the game when it got released, everything was running smoothly untill 10 days back when I wanted to start the game. First there was an update. After that I clicked on play as usual, the game started running as usual. Says installing anti-cheat w/e. It was completed successfully, then it said "Launching Game". That was it. Nothing happens after that.

It takes you back to the EA app again. Repeated many times with the same results.

I tried every single solution suggested online.

Tried uninstalling the game and re-installing. Still same issue 

PLEASE HELP