career mode icons / heroes?

does anyone have any information on this? or could EA please enlighten us who paid over $100 to grab the ultimate edition early?

what's the full deal with all the hereoes icons? why are some locked / how do we unlock them?

it's insane to expect us to start a new career in a few weeks after we're on our 4th 5th season cause you're giving us new icons? like let us play - what's the point of including this feature if you're not going to let your players play with it?!?! just give us the full info - how we can unlock the other icons and how/when we'll be able to play with it. us offline career mode plays always get shafted like FFS