Game crashes after I click play.

Hi everyone, I'm fairly new to steam, need some help here. I downloaded SWTOR through steam and made an account for it as well. After download i started the SWTOR game through steam only. I entered my log in details and it opened into another page which gave details of the game with screenshots of the game features, plus link to the game news and community. At he bottom right of the game panel, was the PLAY button. As soon as I clicked on play, the game just crashes. No error message, no nothing. Just crashes. Can anyone please help?

I have attached images for your understanding.