Re: PLAY button isn't working for me
try what is listed in the known issues sticky https://answers.ea.com/t5/General-Discussion-Technical/INFO-Known-Information-and-Current-Alerts-22nd-April-2023/m-p/4886775#M40174
Some players cant launch the game on pressing play on the release of the new launcher - https://forums.swtor.com/topic/928234-new-update-not-running-on-windows-10/?do=findComment&comment=9...
known workaround:
Some have found they have needed to install directx 9 legacy files https://www.microsoft.com/en-us/download/confirmation.aspx?id=35
otherwise try installing C++ via https://aka.ms/vs/17/release/vc_redist.x64.exe , all else fails install the game via steam
