Episode Pass Prices

Hello all,
Today I found out the interesting discrepancy or difference, between USD price and EUR price.
I know that a lot of game companies adjusted their price for EU market a few years ago when the exchange rate was almost 1:1 and it was ok... ish. 
But I just entered in the web store and the price is $19.99 (plus you receive 2000 Coaxium) while the price ingame for the Episode pass is 22.79€ with 5% decrease in price(original price is 24€) which currently costs around $27 ($28,50). For the sake of calculations I will use the full price without 5% reduction "bonus".

So ... standard price - US $20/16.85€ vs EU $28/24€.  Difference in value $8.5/7.15€ or if we put it in percentage Europeans pays 40%+ for same thing.  These numbers abour exchange rate is with today rate 1 USD = 0.8424 EUR

Let's take the average exchange rate which is 0.90 for the last 5 years.
So US price is $20/18€, EU price is $26.4/24€. Difference is $6.4/6.0€ which is 33% higher value for the Episode Pass
So What are your thoughts about the difference?

P.S. I am not complaining about the price or the difference. Just sharing the difference. 
Yes, I know I could buy it from web store. No, I will not do it due to my personal reasons. No, I am not poor european who is only whining, if I want I could support the creators but I do not want to.