Game doesn't reward Player for Veterancy

"Nikka488;846658" wrote:
I think the year achievement is a great idea. Perhaps give a 7* toon. Doesn't have to be OP but it would be a great milestone. Almost what Vader started out as (but changed once he became available in Shard shop (where I 7*'d him) and now FS. I would have been so excited to have gotten a rare toon that is only accessible at the 12 month mark. (Dec. '15 player)

As a long time player, I don't even want a new toon.. the gear grind is so terrible I would never get any gear on that character, especially if he isn't great.

A part of me feels like the game is meant to prey upon new players, get them to spend some money and then forget about them. I don't know about others but I've been playing this game for a year, and have spent a good amount of money, and now realize spending even more is pointless. From what I've read on these forums and Reddit, there are many many others in the same boat. It almost makes no sense for CG to reward veteran players since they feel like they've paid their fair share (be it in time and/or money) and just want things to come easier now. If the game changes and is 'easier' for veteran players, then new players are forced to spend money or will never catch up, they won't stay in the game long. If the game stays the same, veteran players get burnt out, stop spending, etc and newer players feel like they are making more progress since they do actually start to catch up. Thousands of people install this game every day.. how does CG benefit from rewarding veteran players?