How to keep your guild full of active members

I just kicked 6 non-active members from my guild but altogether I only have 18 members. I do my due diligence and let everyone know via chat how to earn gold coins each particular day when they are special events going on and so on. I even go as far as the give shout-outs to the members who are active everyday and both Guild coin contribution and during the rates when they're going and I try to let my guild know what is coming up for earning coins and what to save Cantina energy dark battles Light bottles whatever the case it's and it seems to be working but I still only have a half full Guild