I am not sure this pack will be a step towards CGs goal to make this game more attractive to new players. Perhaps someone should drag them back to the real world. I mean - compared to the other packs the pricing is really "fair". But if you are a new player, that starts this MOBILE GAME (those games not known for quality, depth, story, graphics, cinematics, etc.) and is offered a pack to get him started for 100$ (twice the price of a "real" computer game) that doesn't even 7* a single char...
Why don't you just charge a symbolic price of 1-5$ for ppl below lvl 85. Or just speed up the early grind to G11 and speed up the grind to 7* the standard Phoenix and/or an imperial team via quests or whatever. This Pack just strengthens the massive P2W reputation this game already has.