Many of the so-called "Black Friday deals" are a fraud anyway - showing overpriced "original" prices that were never true, to make the "new" price look better and such things... one needs to be very considerate to distinguish between those, and the real good offers. To me it's a good thing when a Star Wars game doesn't jump on the train, but instead offers deals on Star Wars related days. As someone mentioned before, there were crystal offers for the anniversary of the game, and I would love them to make another deal for Life Day in december.
From a customer's perspective, I have to admit that it works that they don't offer crystal discounts too often. The last offer some days ago, I wasn't urgently in need for crystals, nevertheless I bought the 25% and 40% box deal, knowing that such a deal wouldn't come back so soon.