This seems to be the purported sentiment from a lot of self-proclaimed "kraken" on various platforms. Now that they see how the eras work and the devaluation of gear as well as the pittance of rewards vs spend, many are saying they will not spend on era toons anymore. A 7 star character has no value in coliseum vs a 4 star and I think I read that person tracked a $20 spend a day to remain in top 10 with no valuation in rewards. We shall see what the next era brings. On my leaderboards, the top 20 all have spent to get to era level 90 and 95.